Everyone Has a Roll
As a young adult, Ingrid traveled from Sweden to London and settled down in the West End of London. She and her wife set up a bakery, playfully named Everyone Has a Roll. This bakery produced both sweet and savory rolls. The rolls soon became popular in her neighborhood, but people in more distant neighborhoods never heard about the delicious rolls. One day, one of her customers asked, "Why don't you tell people in other neighborhoods about how tasty your rolls are?" Ingrid looked the person up and down. "Well, it's not my job to spread the word about my rolls. I spend all my energy making the rolls. If the rolls are good, then my customers ought to spread the word about them." After a moment's pause, said added, "Everyone has a role to play." This customer looked surprised – as if they had never heard this idea before. Maybe Ingrid had a point? Worth thinking about. The next day, one of Ingrid's regular customers showed up. A shy widow, sh...